In this advertisement, I can see a city that is printed on the brick wall of a pool. In this picture, it says, ‘DON’T LET THIS BE OUR FUTURE. SAVE OUR RAINFOREST, STOP GLOBAL WARMING.’
I think that the reason why the creator put this picture in a pool is to give the feeling of the whole world going under water because of global warming.
I think that this message would be directed to everyone in the world however because it is not in a place where everyone would be looking, it would mainly be directed to the people who swim in that pool.
I think that the creator chose this graphic to give it a realistic feel to the message which is being put across. He created this feel by placing the photo under water in a pool. He also used darker colours not only to blend in with the pool tiles but to give the feel that it is all dark and hopeless.
It says on the picture, ‘DON’T LET THIS BE OUR FUTURE. SAVE OUR RAINFOREST, STOP GLOBAL WARMING.’ They are saying that if global warming continues, the earth will be under water hence this picture being in a pool under water.
Overall, I think that the creator achieved highly and personally I think that it was a very thoughtful and creative idea.